Rocketman Jeff Bezos (Image: EPA/Blue Origin handout)

On July 20, Jeff Bezos, the centibillionaire founder of Amazon, will be shot into space with five other people, including his brother, in a rocket launched by his space exploration company, Blue Horizon. The journey is nothing more than a parabolic shot — up and then down — and is timed to take 11 minutes.

Hopefully it will take less time than that, because if all goes well Jeff Bezos will explode in space.

Well, not in space — it would have to be mid-atmosphere, oxygen supply and all that. Hopefully it would occur well clear of the launch site.