Ziggy Switkowski (Image: AAP/Darren England)

On the face of it, it was another step in Crown’s attempt to resuscitate its shattered reputation. But its hiring of former Telstra boss Ziggy Switkowski has spectacularly backfired. 

Two weeks into the appointment he has already stepped down from his role as RMIT chancellor, amid calls from the National Tertiary Education Union for him to resign. 

It’s just another example of how toxic the Crown name has become. 

Despite the company’s best efforts to shackle itself to credible business figures like Switkowski and incoming CEO Steve McCann, Crown is a long way from extinguishing its legacy of scandal and is now at risk of burning everything — and everyone — it touches.