After the 2019 disaster, who's the pollster Nine thinks will save the day?

After the nightmare of 2019, who’s the pollster Nine thinks will save the day?

We take a close look at how The Sydney Morning Herald and The Age hope to repair the damage to poll trust since 2019.

Remember the collective angst about how badly the opinion polls got it wrong in the 2019 election, with all of them predicting a 51-49 ALP victory?

Back then the (now) Nine newspapers The Sydney Morning Herald and The Age led the public handwringing with a vow to do things better. Gone was the Ipsos polling company which, the SMH/Age declared, “can’t walk away from the fact its overall polling forecast the wrong result”.

What’s more, as the SMH/Age declared straight after the election, polling companies were “the main reason Saturday night’s result took voters, the media and many political operatives by surprise.

About the Authors

David Hardaker

Investigations Editor @d_hardaker

David Hardaker has an extensive career as a journalist and broadcaster, primarily at the ABC where he worked on flagship programs such as Four Corners, 7.30, Foreign Correspondent, AM and PM. He spent eight years reporting in the Middle East and can speak Arabic.

Georgia Wilkins

Former News Editor @georgiamareew

Georgia Wilkins is Crikey's news editor. She was previously senior reporter. Prior to joining Crikey she was a journalist at The Age and The Sydney Morning Herald. She has also worked as a reporter overseas.

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After the nightmare of 2019, who’s the pollster Nine thinks will save the day?

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