The Therapeutic Goods Administration (TGA)’s legal battle with health clinic Alternaleaf could prove an important test case for how medicinal cannabis will be allowed to be advertised in Australia.
On April 18, the TGA commenced proceedings against Alternaleaf and its parent company, international cannabis group Montu, accusing the company and its director Christopher Strauch of engaging in unlawful advertising of medicinal cannabis on websites and social media.
Alternaleaf, which calls itself “Australia’s largest holistic health clinic” has engaged in an extensive online advertising campaign, including targeted Instagram ads that encourage users to undergo online consultations with doctors and nurses to see if medicinal cannabis is right for their condition.
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